Building the best restaurant website doesn’t have to be a time-consuming or difficult task. In many cases, there are simple things you can build into your website to share the most important information with your frequent and potential guests, especially as a way to direct customer traffic to online ordering.
Great restaurant websites support the marketing activities of all restaurants. You can attract new customers, retain loyal customers, and enhance your overall business profile across physical locations. It is a crucial aspect of running a successful business.
Keep customer data in mind when creating a restaurant website. Properly collecting and using customer data can maximize your ability to attract, retain, and deepen your guests.
For example, if a simple online ordering system is displayed on your site, guests decide to order directly from you rather than using a third-party site. During this process, they subscribe to your newsletter and create an account that will be part of your loyalty program. You can now use that email data to retarget that guest in an email marketing campaign that encourages you to buy a gift voucher or small welcome gift in your loyalty program. The guest can then use the gift voucher or coupon code to return home to order a date / month delivery and be rewarded as a regular customer by building loyalty points. Then they tell their friends if they are driving to a restaurant, and the flow of guest experience begins again.
